Google Ads News
Merchant Center Next
Hana Kobzová discovered that Google will begin to automatically rollout Merchant Center Next on July 22.
Attribution problems
Tiago Goncalves just shared this message from Joran Laot about some problems that Google had with the attribution of Google Paid Traffic!
Three new BigQuery fields
Georgi Zayakov & Arpan Banerjee discovered that GA4 has added three new fields (batch_page_id, batch_ordering_id, batch_event_index) to the BigQuery Event export tables so you can replicate the browser’s collection order for events exported to BigQuery.
Google Ads Panel
Natasha Kaurra was invited to join a Google Ads Panel! If she joined she could provide feedback, get a sneak peek and imagine new experiences on Google Ads products!
Account verification Pmax exclusion
Natasha Kaurra discovered that Google now sends an authentication/verification email, only then, do they upload the list to the respective account/campaign for pmax exclusions.
In July 2024, Google will update its policies to enhance clarity and transparency for publishers.
Key changes include:
– Replacing the ‘Ads on Dynamic Content’ policy with a new ‘Ads in Private Communications’ policy. This new policy prohibits ads on screens primarily focused on private communication, such as direct messages, live chats, video chats, and private chatrooms.
– Moving the ‘Personalized Advertising’ policy from AdMob behavioral policies to the Google Publisher Policy. This change ensures that all publishers follow consistent rules regarding personalized ads, protecting user privacy and preventing discrimination.
These updates will affect how Google Ad Manager partners display Google Ads on sites and apps in the open auction.
New recommendation
Looks like Hana Kobzová found a new recommendation and notification. Have never seen this before!
Holiday Event
10 September is the most important Google Webinar for E-commerce! The Holiday 2024 best practices for retailers. Join here.
API update
Starting the week of August 19, 2024, Google will roll out a change that removes the ability to set the page_size field when making GoogleAdsService. Search requests. All requests will assume a fixed page size of 10,000 rows instead.
Shopping Feed
Tiago Goncalves just shared these new Shopping Feed best practices & optimizations list with me. For the full file check this link.
Credit Card declined
It was found by David Kyle… Google just chooses which accounts they accept credit cards from.
Update topic exclusion
Tyler Hill found out that some topic exclusions are going away. You can exclude similar content under excluded content themes on account level.
Google is under investigation over consent mode in Italy
The investigation focus on how Google obtains consent to link user activity across its services (e.g., Search, YouTube, Chrome, Maps) for ad targeting. For more information go to this page.
Image preview
Zeeshan Ali discovered that Google is now showing two previews of Image assets!
Update BigQuery
Simo Ahava discovered that Last click traffic source is now available in BigQuery!
Google has announced that Interactive Reports will roll out in beta to all Google Ad Manager publishers in Q3 2024
Interactive Reports is a new reporting tool that makes it easier for you to get the information you need.
With Interactive Reports, you can:
•Create reports and view the results on a single screen
•Select metrics and dimensions using a type-to-select search bar, or view all available in a dedicated window
•Analyze data in Ad Manager using pagination, data comparisons (including percentage change), flags, and filtering/sorting
These features provide the following benefits:
•Reduced need for third-party tools
•More efficient data analysis
•Better insights
Display & Video 360 update
As announced in February 2024, Display & Video 360 API v2 will sunset on September 3, 2024. Migrate to Display & Video 360 API v3 before the sunset date to avoid an interruption of service.
GA4 Configuration tag = Google Tag
The Google Analytics: GA4 Configuration tag is now the Google tag. GA4 Configuration tags in a web container will be automatically migrated starting in September. There are no changes to your existing measurement and there is no action required from you.
Carousal Ads LSA
Anthony Higman discovered that the carousal ads are now also showing for GBP connection Ads in The USA.
New recommendation
Zeeshan Ali found this new recommendation works well with RSA’s.
Struggling to reach international audiences?
Christoph Scherf shared Google’s new open-source solution called Ariel It uses the power of AI to automatically preprocess, translate, and dub video ads into 40+ languages – saving you time and money. For more information go to this website.
GA4 Conversions direct in Ads
Aylin Damla Meşe & Matias Axel Ramayo discovered that you can now create GA4 conversions directly in Google Ads!
Template update
I just updated the Google Ads Playbook with new PDFs make sure to check it out here.