Goodbye UA
Now it’s really over guys! Goodbye UA š
Conversion change methode GMC
Arpan Banerjee & Muhammad S. just sent me this message that Google will start collecting all conversions from your website, including those attributable to clicks on your web results on Google Search and other sources.
Audience Signals for App
Thomas Eccel found out that audience signals are in beta for App campaigns!
LSA Ads change
Anthony Higman found out that Google Local Services Ads now being showcased at the top of results in the local business finder map!
New Display & Video 360 updates
Deprecating YouTube Other Content Types Exclusion Controls
:- Effective: September 2024
– Change: Embedded YouTube videos and Live streaming videos exclusion controls will be moved from line items to the advertiser level to simplify brand suitability management.
Deprecating Digital Content Labels:
– Effective: July 2024
– Change: Digital Content labels (āGā, āPGā, āTā, āMAā, and ānot-yet-ratedā) exclusions will be removed. Family-friendly content settings will be moved to a new Excluded content themes panel.
Campaign Manager 360 Hard Deletion of Deprecated Ad Formats
– Effective: July 2024
– Change: Ad formats deprecated for over two years will be permanently deleted and will no longer be available for reporting.
Google Ads policy change
In July 2024, Google will update the Disclosure requirements for synthetic content under the Political content policy.
Advertisers are now required to disclose election ads that contain synthetic or digitally altered content that inauthentically depicts real or realistic-looking people or events by selecting the checkbox in the āAltered or synthetic contentā section in their campaign settings.
Gambling Policy update
On July 15, 2024, the Google Ads Gambling and games policy United States country-specifics will be updated.
Google will begin to accept and run ads for lottery-couriers in Arizona, Arkansas, Colorado, District of Columbia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, West Virginia, and Wyoming.
Gambling Policy update
On July 15, 2024, the Google Ads Gambling and games policy United States country-specifics will be updated.
Google will begin to accept and run ads for Daily Fantasy Sports operators in Alaska, California, Florida, Georgia, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Rhode Island, South Dakota, Utah, West Virginia, Wisconsin and Wyoming.
New Updates for Display & Video 360
Report Files Download List in Instant Reporting:
Display & Video 360 and Campaign Manager 360 will introduce a new page in Instant Reporting that allows users to view the status of downloaded reports and access them once they’re ready.
User ID Redaction in Data Transfer Files:
Later this year, Google will begin redacting user IDs in Data Transfer files for Display & Video 360 and Campaign Manager 360 for users located in Florida, Texas, Oregon, and Montana. This is in response to new privacy legislation coming into effect, similar to the CCPA-related redactions implemented in California in 2020.
First Position Targeting for YouTube Instant Reserve:
Advertisers will soon be able to use first position targeting in Instant Reserve campaigns to boost brand awareness and engagement. This feature ensures ads are the first ones viewers see in their YouTube sessions and will be available for both in-stream and Shorts campaigns.
Additional Third-Party Measurement Support:
The measurement vendor Audience Project will now support on-by-default enablement for third-party reach measurement for YouTube and partners line items. Enablement can be requested by contacting support directly via chat or email.
New Help articles Merchant Center Next
Google has announced new Help articles on advanced data source management in Merchant Center Next.
These articles provide step-by-step guidance to optimize your product data and resolve issues.
The new Advanced Data Source Management add-on offers features like attribute rules and supplemental data sources to improve accuracy and enhance product information.
Release Merchant API Beta
Google has announced the new release of the Merchant API Beta. This is the newest version of the Content API for Shopping which comes with exciting new features.
No support GTM – Microsoft Internet Explorer
Starting on July 15, 2024, Google Tag and Google Tag Manager will no longer support Microsoft Internet Explorer. While scripts may still function, Google will not actively test or fix issues on Internet Explorer. This aligns with Microsoft’s decision to end Internet Explorer support on June 15, 2022.
Location Auto-migration Complete
On July 24, 2023, Google announced the automatic migration of location extensions to assets.
For the majority of accounts, location extensions were automatically migrated to assets to expand the variety of ways in which your location extensions can serve.
Accounts with no activity (no impressions, no clicks, and no spend) from July 1, 2023, to January 1, 2024, were not migrated.How do I know if an account was migrated?
To find the status of an account, use the following fields of the customer resource:
– bool location_asset_auto_migration_done
– string location_asset_auto_migration_done_date_time
You will also see an alert in the Google Ads UI if your account has been migrated, and assets will appear under your account.
Server Side GTM message
If you’re using server-side Google Tag Manager (GTM) and received a warning about a critical OpenSSH vulnerability, this alert pertains to the underlying Google Cloud infrastructure that hosts your server-side GTM setup.
You do not need to do anything. Source Simo Ahava
eCommerce Barometer
ProfitMetrics.io eCommerce BarometerThe market index for June 2024 shows positive trends compared to June 2023.
Revenue increased by 4.5%, gross profit by 9.8%, and orders by 6.8%.
Advertising spend rose by 9%, making sales acquisition more expensive, but POAS remains positive.
Overall, sales are becoming more profitable despite higher ad spend. The index, based on a dataset of approximately 16.8 million orders, offers valuable insights into the e-commerce market.
Summer Coupons
Hana KobzovĆ” found out that Google has released new summer coupons for new accounts.
How to get HTML5 access for Pmax
CĆ©dric Berger found out that you get access to HTML5.Use the form below to apply for HTML5 ad access for your Google Ads account.
To qualify, your account must:
– Have a good history of policy compliance.
– Have a good payment history.
– Have spent more than USD $1,000 in total.
Google Ads will review your application and respond within 7 business days. In the meantime, you can use AMPHTML or Responsive ads.- You will automatically qualify for HTML5 access if:
– Your account has been open for over 90 days.
– Your account has a good policy compliance history.
– Your account has spent more than USD $9,000 in total.
Meeting these requirements does not guarantee access. Once approved, you must maintain a good policy compliance history.
Here is the form.
New Enhanced Conversions Assist tool
Scott Carruthers found out that Google has introduced a new tool to assist enhanced conversions.
For those using Google Ads Tag conversions, it’s important to utilize Enhanced Conversions to send hashed first-party conversion data to Google, enhancing tools like Smart Bidding.
However, setting it up properly can be challenging.
That’s where EC Assist comes in…
Released recently, EC Assist is a Chrome extension designed to help troubleshoot your Enhanced Conversions setup.
It offers thorough validation across the areas where you’re using Enhanced Conversions.
You can get the Chrome extension from this link.