Google Ads news
Feed Segmenter event
This week Google held the Feed Segmenter event. In this event they showed how you can use a tool from Google to segment your Pmax campaign!
If you want to learn how and why to use this tool, you can find the slides from this event back here.
Click Tracker Certification update
Arpan Banerjee found out that Google is adjusting the application period for its Click Tracker Certification program. Submissions will now be accepted from September 1 to November 30 annually, effective 2024 and beyond.
Update online pharmacies in Estonia and Lithuania.
In June 2024, the Google Ads Healthcare and medicines policy will be updated to allow online pharmacies to promote their services in Estonia and Lithuania.
Deprecation publisherReviewStatuses field
Google has Deprecated publisherReviewStatuses field in the Display & Video 360 API.
Goodbye UI Google ADS
On August 30 the old Google UI will go away…
Are you tired of creating multiple video ads for different formats and audiences?
Christoph Scherf just shared a new open-source solution, ViGenAiR.
Using Gemini on Google Cloud, ViGenAiR automatically transforms existing video ads into shorter versions, in various ad formats, and tailored to different audiences.
More information on GitHub
2 new GA4 updates
You can now see the last 5 minutes in real time & you can now link Floodlight with GA4 sub properties and rollup properties.
Feed rules coming to Merchant Center Next
Dario Zannoni found this new article that indicates that feed rules are coming to MCN. For more information check this article.
Analytics menu?
Casey Gill found out that Google is testing with a different menu in GMC. In this menu, they are calling the information Analytics instead of performance.
New Google Ads Advisors Community
Boris Beceric ✅ ✅ got this mail to join the Google Ads Advisors Community, good improvement from Google to get more feedback from users!
New Court Case
A UK court has now ruled that Google must face a $17 billion lawsuit alleging it wields too much power over the online advertising market. For more information read this article.
Google Ads API v17
Google has announced the Google Ads API v17. For the full list of changes go to this website.
Separation of Skillshop Google Ads/GMP/GA & Skillshop Other Topics
Georgi Zayakov just sent me that the Skillshop content is now split into two categories: Skillshop Google Ads/GMP/GA and Skillshop Other Topics, each on different platforms.
New Tech Breakfast series
Google is holding a new Tech Breakfast series on 18 June at 10:00 am BST. This series is about the transition to Merchant Center Next. You can join here.
New Brand Recommendations
Google has announced that Brand Recommendations powered by Google AI are now live on the Recommendations page of Google Ads.
These tailored Brand Recommendations are designed for both awareness and consideration campaigns (CPM and CPV) and will appear alongside existing performance-related recommendations for cost-per-action campaigns, offering advertisers a full spectrum of optimization choices.
Brand Recommendations are part of the Recommendations section in Google Ads that analyzes the advertiser’s account history, campaign settings, and trends to automatically generate suggestions to improve campaign effectiveness and performance.
These recommendations help advertisers achieve their campaign goals with the latest Google Ads best practices.
Advertisers can now use the Recommendations page to optimize their CPM or CPV campaigns for maximum brand impact.
The recommendations are customized and constantly updated, so it’s important to check them frequently.
The new categories of Brand Recommendations:
Ads and assets: Enhance brand ads, create new ads, show the best-performing ads more often, and organize ads better.
– Add Bumper Ads
– Include video aspect ratio
– Funnel up with a Brand Campaign
Bidding and Budgets: Find the right bid strategy and ensure campaigns aren’t limited by bids or budgets.
– Adjust CPM Budgets for flighted budgets
– Adjust CPV Budgets for flighted budgets
– Adjust tCPM Bids
Keywords and Targeting: Reach more people interested in the advertiser’s offerings.
– in to audience expansion
– Create a new Ad Group without contextual targeting
Measurement: Unlock additional reporting features for better campaign performance insights.
– Link your YouTube account in Google AdsAdvertisers can check their Google Ads account and click on any active CPM or CPV campaigns to see if any recommendations appear today.
Adopting Brand Recommendations is part of best practices to maximize brand campaign success.
Rollout Brand Restrictions
Brand Restrictions are now rolling out found by Yacine Hichri!
New Looker Studio updates
Google has just released new Looker Studio updates.
Transit Time Label is back
Emmanuel Flossie found out that the Transit Time Label page is back! Looks like this attribute will stay.
Create and Manage campaigns in Merchant Center
Thomas Eccel found out that you can now create and manage campaigns in Merchant Center.
Summer of AI
Google has launched a new program Accelerate with Google called “Summer of AI Essentials”.
This program is aimed at helping advertisers supercharge their campaigns with AI tools.
Update advertiser verification program
In June 2024, Google will update the advertiser verification program to add a new optional verification to verify the affiliation of the advertiser/individual with the organization they are verifying.
Gambling and Games policy update
On July 8, 2024, Google will update its Gambling and Games policy to remove Italy from the list of permitted countries for Social Casino Games. Consequently, advertising of Social Casino Games in Italy will be prohibited effective July 8, 2024.
E-barometer March
Market index numbers from ProfitMetrics.io for May 2024 are now available, comparing various metrics to May 2023, including e-commerce revenue, orders, advertising expenditure, POAS, ROAS, and total gross profit.
Revenue has increased by 2% from last year, though it shows a slight decrease from last month.
Gross profit has risen by 4.8%, and orders are up by 4% compared to May 2023. Overall, the trends are very positive with strong numbers across the board.
Advertising expenditure has increased by 7.9% from last year, indicating that acquiring sales has become more expensive.
Despite the rise in gross profit, the higher ad spend results in a lower POAS.
In summary, while ad spend has increased recently, both revenue and gross profit are up from last year. The positive trend in volume persists despite the rising ad spend.
For all the slides please read this article.