Google Ads news
This week the newsletter contains out of 2 parts: the normal weekly news and the announcements from GML 2024.
GML 2024 Announcements
Ads AI overview
Ads will now show above or below in the AI overview.
- Timing: H2 2024
- Status: Launching experiments in the US on mobile
- Availability: Launching experiments in the US on mobile
AI Essentials in Optimization Score and Recommendation
- AI-driven improvements in optimization scores and recommendations to enhance campaign performance.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Google Ads Data Manager
- A tool to manage and analyze data within Google Ads for better decision-making.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Shopping Ads in Lens Search Results
Engage customers through shopping ads that appear in visual search results using Google Lens.
- Timing: Experiments in Q2 2024
- Status: In-progress
- Availability: Global
Search Ads with AI-generated Recommendations (Project AI Agent)
AI-generated recommendations to optimize search ads, enhancing relevance and performance.
- Timing: Q4 2024 for global availability
- Status: In-progress
- Availability: Global
Visual Brand Profile on Google Search
A feature that showcases a brand’s visual profile directly on Google Search to enhance visibility and engagement.
- Timing: H2 2024
- Status: Currently in Beta
- Availability: Global
Loyalty Promotions for Shopping Ads
Promotions aimed at increasing customer loyalty through targeted shopping ads.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
New Customer Pricing for Shopping Ads
Special pricing strategies for attracting new customers via shopping ads.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Profit Goals in Performance Max
Setting and optimizing towards profit goals in Performance Max campaigns.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Improvements in Lookalike Segments for Demand Gen
Enhancements in creating and targeting lookalike segments for demand generation campaigns.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Conversational Experience in Google Ads
A conversational interface in Google Ads to facilitate campaign creation and management.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Demand Gen in Display & Video 360
Integration of demand generation campaigns into Display & Video 360 for unified campaign management.
- Timing: Q3’24 (Beta), Q4’24 (GA)
- Status: In-progress
- Availability: Global
YouTube Shopping Affiliate Program
A program to leverage YouTube’s platform for affiliate marketing, launching with Shopify in the US.
- Timing: H2 2024
- Status: In-progress
- Availability: US (initial launch)
Partnership Ads Powered by YouTube BrandConnect
Collaborative ad opportunities through YouTube BrandConnect to enhance brand partnerships.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Generated Reports and Insights in Merchant Center Next
Automated report generation and insights in Merchant Center Next to streamline data analysis.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Measurement Diagnostics in Google Ads and Campaign Manager
Tools for diagnosing and improving measurement strategies across campaigns.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Image editing Improvements
Improvements in editing
- Timing: Q2/Q3 2024
- Status: Pilot
- Availability: Global
Meridian (Open-Source MMM)
An open-source marketing mix modeling tool to better understand the impact of marketing activities.
- Timing: H2 2024
- Status: Limited to select advertisers
- Availability: Global
Product Studio
A suite of AI-powered creative tools to enhance product images and videos, including features like image-to-video conversion and brand style-aligned asset generation.
- Timing: Q4 2024 for global availability
- Availability: Live in US, CA, AUS, UK; Coming soon in IN, JP
New Shopping Ads Features
Enhanced shopping ad capabilities specifically designed for shopping
- Timing: Q2-Q3 2024
- Status: In-progress
- Availability: US
Generated insights in Merchant Center Next
Generated insights provide retailers with tailored summaries and actionable guidance, empowering them to quickly understand performance and make informed decisions to improve results.
- Timing: Q3 2024 – General Availability
- Status: Beta
- Availability: US-only
Performance Max creative improvements
Create on-brand assets with a unified creative direction for a consistent look and feel.
- Timing: H2 2024 – General Availability
- Status: Beta
- Availability: Global
Demand Gen Search Ads 360
Advertisers can manage Demand Gen campaigns in Search Ads 360 (SA360).
- Timing: Q2 2024
- Status: Beta
- Availability: Global
Animated Image Ads with Product Feeds
Dynamic image ads that incorporate product feeds to create more engaging advertisements.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Creative References
Options to tailor ad creatives according to specific References and styles.
- Timing: Q2 2024
- Status: In-progress
- Availability: Global
Creative Preferences
With Creative Preferences, you can now pin your video assets to specific surfaces within Demand Gen campaigns to refine ad visual experiences based on your expert knowledge
- Timing: Q2 2024
- Status: In-progress
- Availability: Global
Improved image generation for Performance Max and Demand Gen
Upgraded the underlying technology for asset generation so it’s built specifically for advertising. This was done by tuning our models with performance data that includes specific industry.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Generative image recommendations for retailers
Google Ads will offer AI-generated image recommendations that show your products in new contexts and help you increase your asset variety.
- Timing: Q3 2024
- Status: In-progress
- Availability: Global
More engaging ads on YouTube Shorts
Boost interaction and brand affinity, and increase conversions with innovations that are native to the Shorts experience.
- Timing: H2 2024
- Status: Drive to long-form (Pilot, closed) All others, not yet launched
- Availability: Global
Enhanced Placement Reporting and Content Exclusions for Video Campaigns
Improved reporting and exclusion options to better manage video ad placements.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Asset Experiments in Performance Max
Tools to test and optimize different creative assets within Performance Max campaigns.
Timing: H2 2024
Status: In-progress
Availability: Global
Generated Insights in GA4
Automated insights generation within Google Analytics 4 to help interpret data and drive decisions.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Generated Reports in Google Ads 360
Automated report creation within Google Ads to simplify performance tracking and analysis.
- Timing: H2 2024
- Status: Closed beta
- Availability: Global
Conversion Lift Studies for Performance Max
Studies to measure the impact of Performance Max campaigns on conversion rates.
- Timing: H2 2024
- Status: Currently Beta
- Availability: Global (user-based), Selected markets (geo-based)
Automated Discounts
Tools to automate discount offerings within ad campaigns to attract more customers.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Agency Growth ToolS
Tools designed to support the growth and efficiency of advertising agencies.
- Timing: H2 2024
- Status: In-progress
- Availability: Global
Google Ads news week 21
Google Ads Editorial policy
The Google Ads Editorial policy has been updated and reorganized for improved clarity and readability.
Feedback from developers
Georgi Zayakov just sent me this message that Google is now asking feedback from developers.
GA4 Export
You can now export data from a report to Google Sheets!
Feed label and language
Arpan Banerjee just sent me this message that from May 27, 2024, feeds that have multiple combinations of a feed label and language will now be regrouped into feeds that have only one combination of feed label and language.
Pmax change modification form
Google changed the modification form some time ago. This was discovered by Quint van der Meer. In the new form, Google has a dedicated section explaining why you should not use negative keywords for Pmax.
Don’t show this column
Natasha Kaurra hovered over the optimization score column and she got the message don’t show this column. Not sure if it is new, but good to see that you can remove it.
Goodbye transit_time_label
Emmanuel Flossie found out that Google has removed the documentation about the transit_time_label.
Pause Google Ads keywords
Georgi Zayakov just sent me this message that has been uploaded by Google on the developer blog. They already announced this change some time ago:)
Users last 5 minutes GA4
Barry Schwartz found out that Google now shows also users from the last 5 minutes. Before this was only users in the last 30 minutes.
Pmax campaigns
Google recently published a new suite of guides on how to create Performance Max campaigns in Google Ads scripts. You can check them here.
Looker Studio forum moved to Google Cloud
The Looker Studio Community on Google Cloud is now open to all Looker Studio and Looker Studio Pro users to ask questions and interact.
Looker drill fields are now available in Looker StudioDrill fields and links that are defined with the drill_fields and link LookML parameters in Looker are now available to Looker Studio report viewers in the Drill Actions menu on Looker Studio table charts.
New partner connectors
The following partner connectors have been added to the Looker Studio Report Gallery:
– Pro Rank Tracker
– SEO Data by F.T.B ONLINE LTD.-
CallRail by Catchr.io
– Basis by Supermetrics
– Facebook Ads by Adzviser
– LinkedIn Revenue Attribution by Supermetrics
– Pinterest Organic by Catchr.io
Broad Match enabled = prioritized as exact
Anthony Higman found out that the new feature broad match enabled will be prioritized as if they are exact. For more information read this article.
1500 Credit offer
Anthony Higman found an Ads Credit Offer of $1,500. I have never seen such a high amount. To Get The $1,500 You Need To Spend $3,000 In First 60 Days.
v202405
Google has announced that v202405 of the Google Ad Manager API is available today. This release brings support for contextual targeting.
New GA4 features
Himanshu Sharma found out that GA4 released two new features:
– you can now open a closed funnel
– you can now visualize data by day, week and month in all standard reports with data tables.