Automated migration of Merchant Center
Brice Josselin 🏄♂️ & Yoann FERRAND found out that the automated migration of Merchant Center started on January 11, 2024.
Ad testing button
Thomas Eccel found out that Google is testing with a button that is more to the right!
New PMax feature
Chris Borg & Matt Bowen found this new feature that tells you that you can now remove automatically created assets in Pmax. More control for the win.
GA4 update
Josh Silverbauer found out that GA4 has had an update. When you search in the table chart, it will now also filter the above timeline and bar charts.
Adios
Lots of architects from Google like Izi Ancel have announced today that Google has shared an open-source solution to easily create and manage image assets in Google Ads. The open source is now available on GitHub and it is called Adios. If you would like more information, you can read this article.
Delay Third-Party cookies
Interesting news. Google is allowing some websites to delay the phase-out of third-party cookies, for more information read this article.
Warning message
Arpan Banerjee just got the notification that Google can pause some ad groups if they use similar segments. Now similar segments have already been phased out for some time but the notification he received was new for him.
Final call Ads API v13
Google is making the final call to sunset the Google Ads API v13.
Sensitive content update
David Zouzout found out that Google is updating the inappropriate content policy in February 2024!
Search Ads local results
Filip Silobod discovered that Google search ads with headings and descriptions are appearing in local results on desktop and mobile!
No-end date gone
Mitchel Wubben found out that the no-end date function is gone in his experiments! This function used to be active in the experiment section.
End date discovery
Slobodan Jelisavac received this mail! Looks like Google is being serious about the upgrade from Discovery to Demand Gen.
New Google Ads business data sharing
Hana Kobzová found out that the business data-sharing setting started rolling out globally in January 2024 and is reaching general availability by March 2024.
When the setting is turned on, you’re giving Google permission to access Ads business account data and provide you with more relevant recommendations across Google business products, including Google Analytics, Business Profile, and Merchant Center.
Recommendations can be based on shared account-level data from you and anyone else you’ve authorized to access your Google Ads account.
This data can include information about the Ads products and features you use, how you’ve set up your accounts, and trends in your campaign spending.
You’re in control of the data you share, so you can opt out of business data sharing at any time by toggling the data sharing setting off.
New Pmax insights
Another catch from Thomas Eccel and again we get new insights into Pmax. Took some time.
But if we add all the new insights up we see more and more positive changes for Pmax.
With this new change, you can see data for Top Advertisers and a new box for Competitors entering and exiting.
Branded Local Service Ads
Ben Fisher found out that Local Services Ads now lets users choose if they want your LSA ad to show for brand searches.
Update measurement Protocol Documentation
Tamás Geiger found out that the measurement Protocol documentation has been updated.
You can now send the new consent parameter to include consent mode flags in MPv2 hits. For more information read the documentation.
Another Demand Gen update
Thomas Eccel found out that you can now add sitelinks to Demand Gen.
New option Demand Gen
Florian Ibe found out that you can now create a combination of image and product ads as well as video and product ads in Demand Gen!
Before it was only possible to create either only product ads or image and video ads, depending on whether a product feed was selected for the campaign or not.
Google customer service
Google Customer Service is at an all-time low according to marketers. Interesting article if you ask me. For more information click on this link.
Shutdown SA360
Teodor Yordanov just reminded me that the previous SA360 will shut down between February and April!