Google Ads news
New Ads for Adsense
Google has launched a new format for Auto ads called “ad intents”.
Ad intents is an intent-driven format that inserts links and anchors into existing text and pages on your site related to your content.
When a user interacts with a link or anchor, it triggers a dialog that displays users relevant, organic search results with ads, potentially boosting your earnings. Ad intents feature highly relevant ads that don’t rely on third-party cookies.
New Demand Gen features
Google has now introduced AI-powered creative features into Demand Generation campaigns to elevate visual storytelling.
These features include generative image tools that enable advertisers to create diverse and compelling image assets with ease.
Google aims to empower brands and agencies to craft engaging narratives in the digital landscape, particularly on platforms like YouTube, YouTube Shorts, Discover, and Gmail.
The generative image tools, powered by Google AI, allow advertisers to quickly generate high-quality image assets based on provided prompts or existing successful images.
Advertisers retain control over the selection of generated images for their campaigns.
YouTube is going after Ad blockers again
Google will go harder after Ad blockers!
New Google Ads videos
Google just added 3 new videos about finding growth with Google AI. Watch them here.
New account banner
Thomas Eccel found this new account alert banner. Avoid Campaign Disruption when UA shuts down on July 1, 2024.
New conversion annotations
Jagadish krishna just sent me this article about conversion annotations. I never saw them or heard about them!
Conversion annotations are used by Google to highlight customer history signals, such as ‘best selling’ or ‘1K shopped here recently’, within the shopping experience.
These annotations provide social proof to shoppers, and you have the option to opt-out of displaying specific numbers within Merchant Center.
Sharing your conversion data allows Google to be more innovative and creative in helping your business stand out.
Steps to enable conversion annotations
-In your Merchant Center account, click on the Settings and Tools icon:
– Select Conversion settings.
– If you have not set up conversion tracking, do that first by following instructions to set up conversion tracking.
– Once you have conversion tracking set up, click the second toggle to ON to opt into annotations.
Steps to disable conversion annotations:
– In your Merchant Center account, click on the Settings and Tools icon
– Select Conversion settings.
– Click the second toggle to OFF to opt-out.
– A pop-up window will appear. Simply click on “Turn off” to proceed.
Gemini update
Benjamin Wenner just discovered that:
– Gemini comes to BigQuery
– Gemini comes to LookerStudio
New Google Ads check box for AI
Daniel Nørgaard found this new check box where you can approve that your ads contain synthetic content that’s been digitally altered or generated and inauthentically depicts real or realistic-looking people or events.
Ads recommendations GA4
Thomas Eccel found out that Ads recommendations are now showing in GA4.
2023 Paid Search Advertising revenue
In 2023, paid search advertising revenue in the U.S. hit a new high, reaching $88.8 billion out of a total digital advertising revenue of $225 billion.
Although paid search remains dominant, its growth rate has slowed compared to other digital advertising formats.
Despite challenges like rising costs and decreasing transparency, advertisers continue to invest in paid search due to its effectiveness in driving results for brands and businesses.
Key points from the report include:
– Paid search maintains the largest market share of advertising at 39.5%, although it has decreased slightly from previous years.
– Year-over-year growth for search advertising is slower compared to the digital industry as a whole and most other ad formats.
– The overall state of digital advertising remains resilient, with advertising revenue continuing to grow despite factors like inflation and rising interest rates.Q4 of 2023 saw the highest growth rate in advertising revenue at 12.3%.
– Social media ad revenue increased by 8.7% year-over-year, reaching $64.9 billion in 2023, with significant growth in the second half of the year.
– Video advertising accounted for $52.1 billion, or 23.2% of all advertising revenue.
– Display advertising revenue remained high at $66.1 billion, although year-over-year growth decreased to 4% from 12% in 2022.
– Retail media networks experienced a 16.3% increase in revenue year-over-year, reaching $43.7 billion.
You can access the full report with registration here.
New AI-generated section
Hana Kobzová found this new AI-generated section in the overview section!
New YouTube Guide
YouTube has released a new best practices guide!
Google Ads API v14 sunset reminder
Georgi Zayakov just sent me this message that the Google Ads API v14 will sunset on June 5, 2024. Make sure to upgrade.
Looker studio update
Viewer role for team workspaces:
The Viewer role can now be assigned to members of a team workspace. The Viewer role lets users view existing assets in the team workspace, view folders in the team workspace, and view the team workspace Trash.
Pro feature:
New Viewer permissions to create scheduled report deliveries:
When sharing a Pro report, Pro users can now grant users with a Viewer role the ability to create scheduled deliveries of the shared report.
Goodbye Google Ads design
Natasha Kaurra found this update on the Google Ads design looks like it is going away soon…
GA4 – Plugin updates for Google Sheets
Brais Calvo Vázquez found out that Google has added the following features to the official Google Sheets add-on:
– Dimension & Metric Filters
– Report Scheduling
Privacy control guide GA4
Google has uploaded a guide for privacy control in GA4.
For more information visit this link.
Pmax Exclusions gone
Thomas Eccel and Meltem Balci found out that it looks like audience exclusions can’t be used anymore.
But wait! Navah Hopkins found a workaround:
1. Navigate to the campaign settings and click on “Customer Acquisition”
2. Depending on your account, you’ll get the option to “bid for new customers only” or to “bid more for new customers” and then “bid for new customers only”.
3. You will see the screenshot below and it will look like you messed up – don’t worry, you’re in the right place!
4. Click the red “Define existing customer list”
5. You will be allowed to add as many customer lists (i.e. consent-based lists) as you want Google to exclude from your campaigns.
6. Click save and you’re done (you’ll see a screen similar to the one I’ll post in the comments).
Campaign level assets
Hana Kobzová found out that Google is now showing Campaign level assets in normal RSA’s.