Solutions Launched:
Google officially launches solutions to automate tasks in Google Ads accounts.
Types of solutions include Account Summary, Ad Performance, Account Anomaly Detector, Link Checker, Flexible Budgets, and Common Negative List.
Local Service Ads Update:
Google updates verification process for Local Services Ads in the U.S. to enhance consumer and advertiser protection.
Professionals like lawyers undergo identity checks alongside license checks.
Failure to comply within six days results in ad removal.
Attribution Models Retired in Merchant Center:
Some attribution models will be retired and updated to “Cross-channel data-driven” in Merchant Center on April 1, 2024.
Digital Markets Act (DMA) of the EU:
DMA comes into force with modifications to search results, Android choice screens, consents for linking Google services, and more.
Aimed at balancing innovation with regulatory requirements.
eBarometer February:
Positive e-commerce growth in February 2024 compared to 2023, but concerns arise due to increased advertising expenditure and decreased return on advertising spend.
New CSS Update:
CSSs can now advertise their own product pages with shopping ads, leading to potential impacts like higher CPCs and more competition.
Filtration Bubbles LSA:
Google is testing new search filtration bubbles within ads.
Dynamic Promotions:
Google is pushing dynamic promotions.
Generated AI Images:
More users gain access to generated images with Google’s AI in Ads.
Customer Type Feature:
Ads’ new “Customer Types” feature allows setting one list for each customer type audience.
Conversion Tracking CTA:
Use a specific CTA for conversion tracking in Google Ads, emphasizing GA4 conversions.
Google Marketing Mix Model:
Google introduces Meridian, an open-source Marketing Mix Model, aiming to provide accurate, transparent, and actionable insights.
New Conversion Columns:
Google tests two new columns under “Conversions” – purchase value and purchase conversion.
Exclusion Limitation in Google Ads:
Users can exclude a maximum of 120 countries in Google Ads.
Enhanced Conversions at Account Level:
Enhanced conversions will be migrated to account level for easier implementation.
Change History Feedback:
Google seeks feedback for the change history.
UA 360 Changes:
Universal Analytics 360 features will no longer be supported for traffic from the European Economic Area (EEA) starting March 2024.
Google Marketing Platform Admin API:
Google announces the first version of a new API for GMP.
Consent Mode Recommendation:
Google Analytics recommends implementing Consent mode.
Policy Updates:
Updates to policies for Belgium, South Africa, and Romania regarding gambling, games, healthcare, and medicines.
Deprecation of Bid Manager API Full Path and Path Attribution:
Full Path and Path Attribution reports will be deprecated from the Bid Manager API starting May 1, 2024.
