In this post you read all the news about Google Ads from week 8.
Guide for automatically created GA4 properties
Google has uploaded a new guide for the automatically created Google Analytics 4 properties (source).
New PMax features
Google announced new features for Pmax:
– Campaign-level brand exclusions
– Page feeds
– Asset group reporting
– Budget pacing insights
Google also added the video creation tool to Pmax. Before you could only create a video in the asset library (source).
Google Uncover
Google has sends invites for Google Uncover! During these episodes, Google will Uncover more about AI in Search Ads (source).
Search week
In 4 days the search ads week is starting. Google is giving 4 presentations during search week:
27 February: How Search has changed
28 February: How to think differently about Search
1 March: How to test and learn with Search
2 March: How to succeed with Search
Guests will be Kasim Aslam, Natalie Barreda, Tsuki Schmidt, Andy Goodwin.
Google AdSense updates the sites page
Starting March 20 2023 Google is redesigning the site’s page to be more user-friendly also they will also give it a new look and feel (source)!
Reaction from Google pushing networks
Ginny Marvin has reacted to this experiment from Google!
Her reaction:
“1. Yes, this experiment is aimed at encouraging users to remain opted-in to the recommended setting – more on why below – while also providing opt-outs.
cont….
2. The team did multiple user studies over nearly 6 months to ensure the design balanced advertiser choice w/ a clear recommendation.
cont…
3. Why opt-in is recommended: Typically advertisers see more conv at a similar ROI bc Display Expansion (& Search Partners) serves ONLY when there’s unspent Search budget AND we believe we can match or beat your Search CPA.
I get the initial reaction to this experiment, particularly if you’ve long reflexively opted out or haven’t tested Display Expansion in a while or ever, but hope this helps explain the why behind this test. Happy to answer any questions.”(source).
This was all the news around Google Ads from week 8!