In this post you read all the news about Google Ads from week 8.
Guide for automatically created GA4 properties
![](https://adriaan-dekker.nl/wp-content/uploads/2023/02/image-4-1024x647.png)
Google has uploaded a new guide for the automatically created Google Analytics 4 properties (source).
New PMax features
![](https://adriaan-dekker.nl/wp-content/uploads/2023/02/image-13-1024x533.jpeg)
Google announced new features for Pmax:
– Campaign-level brand exclusions
– Page feeds
– Asset group reporting
– Budget pacing insights
Google also added the video creation tool to Pmax. Before you could only create a video in the asset library (source).
Google Uncover
![](https://adriaan-dekker.nl/wp-content/uploads/2023/02/image-12-1024x479.jpeg)
Google has sends invites for Google Uncover! During these episodes, Google will Uncover more about AI in Search Ads (source).
Search week
![](https://adriaan-dekker.nl/wp-content/uploads/2023/02/image-5.png)
In 4 days the search ads week is starting. Google is giving 4 presentations during search week:
27 February: How Search has changed
28 February: How to think differently about Search
1 March: How to test and learn with Search
2 March: How to succeed with Search
Guests will be Kasim Aslam, Natalie Barreda, Tsuki Schmidt, Andy Goodwin.
Google AdSense updates the sites page
![](https://adriaan-dekker.nl/wp-content/uploads/2023/02/image-15-1024x640.jpeg)
Starting March 20 2023 Google is redesigning the site’s page to be more user-friendly also they will also give it a new look and feel (source)!
Reaction from Google pushing networks
![](https://adriaan-dekker.nl/wp-content/uploads/2023/02/image-14-1024x535.jpeg)
Ginny Marvin has reacted to this experiment from Google!
Her reaction:
“1. Yes, this experiment is aimed at encouraging users to remain opted-in to the recommended setting – more on why below – while also providing opt-outs.
cont….
2. The team did multiple user studies over nearly 6 months to ensure the design balanced advertiser choice w/ a clear recommendation.
cont…
3. Why opt-in is recommended: Typically advertisers see more conv at a similar ROI bc Display Expansion (& Search Partners) serves ONLY when there’s unspent Search budget AND we believe we can match or beat your Search CPA.
I get the initial reaction to this experiment, particularly if you’ve long reflexively opted out or haven’t tested Display Expansion in a while or ever, but hope this helps explain the why behind this test. Happy to answer any questions.”(source).
This was all the news around Google Ads from week 8!