Ads call waiting time attribute
Arpan Banerjee found out that Google Ads is now showing the call waiting time in Ads!
Lead funnel view
Thomas Eccel spotted this lead funnel view in Google Ads! I have never seen this funnel before.
Performance Max welcomes generative AI
Google and Thomas Eccel just released that generative Asset generation is now rolling out in the US! Google already showed us these features earlier during GML.
You can use text-to-text and text-to-image prompts to refine or generate new images and text.
AI-powered asset generation for Pmax will be available as a beta to all advertisers in the U.S. by the end of the year.
New shopping features
Google has released new shopping features for the US:
– Dedicated Deals Page on Search
– Discount Notifications in Chrome
– Price Insights in Chrome
– Price Tracking and Alerts
These updates help users easily find discounts, track prices, and receive notifications for price drops, enhancing their holiday shopping experience.
Dedicated Deals Page on Search: Google has launched a new deals destination on Search where users can find on-sale products from various websites in one place. The page organizes millions of promotions from different retailers, allowing users to browse deals in categories like apparel, electronics, toys, and beauty.
Discount Notifications in Chrome: Chrome now proactively searches for discount codes to help users save money while shopping. When users open a new tab, Chrome displays products recently viewed on shopping sites with active promotions. Additionally, users can click on the Discount tag icon in the Chrome address bar to view available coupon codes from the site they’re visiting.
Price Insights in Chrome: Google is bringing its price insights feature, previously available on Search, to Chrome on desktop. When available on a shopping site, users will see a “Shopping insights” label in the Chrome address bar. Clicking on it opens a new section displaying the product’s typical price range and a price history graph for the last 90 days.
Price Tracking and Alerts: Users can now set price drop alerts from both Search and Chrome. In Chrome on mobile, users can click the bell icon next to a product name to receive email and push notifications if the product’s price drops across various retailers.
Additionally, users can bookmark products in Chrome on their desktop, enabling them to receive price tracking updates if available.
Holiday 100 list
Google has released its Holiday 100 list, featuring 100 gift ideas based on popular searches throughout the year. For more information visit this website.
Google Ads Other Restricted Businesses policy
The Google Ads Other Restricted Businesses policy has been updated and reorganized to improve clarity and readability.
Google Ad Manager API
Google has announced the v202311 of the Google Ad Manager API.
Automated promotions beta
Emmanuel Flossie and Clarice Lin shared that Google has launched an automated promotions beta!
Performance planner conversion action
Thomas Eccel found out that you can now choose a specific conversion in your performance plan!
The Shopping ads and free listings Malicious or unwanted software policy
The Shopping ads and free listings Malicious or unwanted software policy will be split into 3 separate policies:
– Malicious software
– Compromised sites
– Unwanted software.
Google will begin enforcing these policies in October, with full enforcement ramping up over approximately 4 weeks.
Privacy Sandbox Protected Audience API
Google has launched the Privacy Sandbox Protected Audience API in Google Ads, Google Analytics, and Display & Video 360 platforms.
This innovative API enables re-engagement for Display campaigns while prioritizing user privacy.
With the impending end of third-party cookies, this technology provides a secure way to connect with website visitors, ensuring their privacy is protected.
For more information read this article.
Call extensions test
Hamid Pasha found out that Google is testing with this call extensions.
Demand Gen Experiment
Thomas Eccel found that for the new Demand Gen Experiments you can A/B test different videos and images!
Dismiss optimizations
Nate Louis found out that when you dismiss optimizations there are fewer reasons to choose from.
Upgrade to Google Ads API v15
Tiago Goncalves shared this important message with me! Make sure you upgrade your Google Ads API to v15 if you are using the Ads API. This is necessary for users in EEA.
Week 45 finished
That’s all the news from week 45! If you want to read more news check my website.