WhatsApp with Google Ads expert
Arpan Banerjee found out that you can now Whatsapp with a Google Ads expert! Before this document only told that you could chat with LINE.ME.
New Ad Format
YouTube Spotlight Moments! YouTube has introduced Spotlights Moments! With Spotlight Moments advertisers can server ads next to the most relevant and engaging content associated with the moment. For more information check the announcement.
Discovery upgrade to Demand Gen
Tiago Goncalves found out that one of his client’s Discovery campaigns was upgraded to Demand Gen! Keep in mind that this was for a client that had asked for an upgrade. So for those accounts, you will see faster upgrades(October > January). For other accounts, you will see upgrades from January till March!
GA4 updates
Google has officially released calculated metrics and they made a follow-up on their announcement that First Click, Linear, Time decay, and position-based attribution models are going away mid-October.
Performance Planner
Thomas Eccel found out that you can now use the performance planner for Demand Gen!
EMEA Product Kick-Off Recap
Below you find a recap of the EMEA product Kick-off. This recap only shows the new updates for the full list check this post.
List:
Measurement & Pmax:
– Enhanced conversions for web in open beta for SA360 for all implementation methods – Enhanced conversions for web now support standalone phone number matching
– Conversions lift based on geolocation traffic based on geolocation for video, display, and apps( available by default)
– Closed beta PMax vehicle ads in the UK, planning to expand to France and Germany
Apps:
– Deep link impact calculator
– Deep link validator
– Deep link page
App Retail:
– Use promotion assets for apps(beta)
– Seasonality adjustment
– Custom detail pages( closed beta)
– App campaigns for engagement( alpha)
Retail:
– you can highlight shipping speeds(launch in France and United Kingdom soon) – Pick up later out of beta soon ( new beta Romania and Czech) – Third-party pick-up pilot
Video, display, and YouTube:
– Shorts only campaigns
– Boost short videos in your ads
V15 Google Ads API
Google has announced V15 of the Google Ads API. For all the changes check this announcement.
New Google Ads certificates
Sophie Logan found out that Google is introducing new Google Ads certificates! This is for selected partners.
Updates Google Analytics 360
– In the next few weeks, Google will give users the ability to assign customized reporting experiences to different roles and teams in the organization
– add the ability to link subproperties and roll-up properties to Display & Video 360, Campaign Manager 360 and Search Ads 360
– later this year, Google will introduce a faster and more complete export type to BigQuery, our cloud data warehouse
– launch of a service legal agreement (SLA) that makes your insights available for export at the same time each day
– introduce a new way to programmatically upgrade users Google Analytics 4 properties to Analytics 360 via the API
All these new features are only available if you’re using Google Analytics 4!
UA 360 features that will go away
Charles Farina shared that from January users of Universal Analytics 360 cannot use Lifetime Value Report and Model Explorer anymore! Starting from March users from UA 360 cannot export conversions and audiences anymore. If you use these features.
Update GA4 Admin space
Christiaan Dollen found out that GA4 is busy with updating the Admin space in GA4.
Adsense Auto Ads
Adsense has released Auto Ads. With Auto Ads, you can feature display search terms related to the content of the pages.
Tag Manager update
You can now route traffic from your GTM server container to a proxy server.
Blocked by Google
Mike Rhodes and other users found out that some scripts are being blocked by Google. Google knows about this problem and is trying to fix it.
API Data Quality
Frederik Boysen just found this beta in one account named API Data Quality!API data quality is a diagnostics tool that shows users potential errors when sending data to the API.
Upcoming changes to support DMA
Google has announced upcoming changes to support the Digital Markets Act (DMA) and is swiftly updating the Google Ads API and the Display & Video 360 API.
These changes are being made to allow developers time to update their applications before DMA enforcement begins on March 6, 2024.
The update includes the introduction of the Consent object in Google Ads API v15, which is used for various data uploads, including call conversions, click conversions, Customer Match, and Store Sales.
Developers need to set the Consent for each feature accordingly. Additionally, it’s advised to review the EU user consent policy to ensure compliance with consent requirements for users in the European Economic Area(source).
Looker Studio updates
The first update introduces enhanced drill actions for table charts in Looker Studio. Report creators can now:
– Add multiple dimensions: Allows users to Drill Up, Drill Down, or switch between dimensions for varied insights in table charts.
– Set up Drill Through links: Links to external URLs for quick access to additional context about the presented data.
For viewers, the new table chart drill actions tooltip enables:
– Intuitive navigation: Intuitive Drill Up, Drill Down, or dimension swapping for deeper insights.
– Access to external sites: Links to external sites providing extra context about the table chart data.
Week 42 finished
That’s all the news from week 42! If you want to read more news check my website if you want to support the newsletter visit my Patreon.