Below you find all the Google Ads news from week 10.
Google increased API GA4 limits
Google increased the API GA4 limits(source).
PMax for travel
Google is rolling out Performance Max for travel goals.
Besides this update, Google also announced that hotel ads will be available later this year(source).
New Local Service Ads
Google is expanding Local Service Ads to more than 70 new businesses.
The new categories include education, people care, pet care, wellness, health care, home services, and professional services(source).
Roll out site names, sponsored label, and favicon
Google has rolled out site names, sponsored label, and favicon for desktop search.
New Google Ads design live
Kevin Kaneria shared this picture of the new Google Ads design that was announced a week ago!
Goodbye YouTube overlay ads
YouTube will remove overlay ads from the platform starting on April 6! YouTube made this decision because they want to improve user experience and ad effectiveness.
New Tag Coverage
You can now see which tags are firing on your website and which ones are not with Google’s Tag Coverage(more information).
Automatically update conversion window GA4
Google will soon automatically update your conversion window settings for GA4 imported conversions in Google Ads(source)!
Shopify & GA4
A few months ago Shopify announced that in March you’ll be able to switch to GA4 on Shopify. The native integration is now available!