Google Ads event tickets policy update

Starting June 10, 2024, Google Ads will update its policy regarding the sale of event tickets.

The update specifies that any disclosures related to the sale of event tickets must be prominently displayed in the top 20% of the destination page reached through an ad, without the option to hide or close them.

The text size of the disclosure must be equal to or larger than the majority of the text on the page.

This requirement applies only to pages reached via Google ads, not organic traffic.

Enforcement of the updated policy will gradually increase over a period of about four weeks starting from June 10, 2024.

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