In November 2024, Google Ads will update its Circumventing Systems policy, requiring advertisers with a Gambling and games certification to recertify if there have been significant changes since their original certification.
These changes could include alterations to product offerings, compliance with regulations, or licensure status.
Failure to recertify in the event of such changes will be considered a violation of the policy, leading to severe consequences, including the suspension of Google Ads accounts without prior warning and a permanent ban from advertising with Google.
