Google has added user-scoped, session-scopped and event-scoped variations of 8 new platform-agnostic traffic source dimension!
These new dimensions can be applied for paid and organic traffic.
And across Google media and third-party media.
These new dimensions are populated based on the UTM parameter values passed in click URLs
For the apps these new UTM values are now
passed in the campaign_details event for mobile apps:
-FirebaseAnalytics.Param.CAMPAIGN_ID
-FirebaseAnalytics.Param.SOURCE_PLATFORM
For more information please read: https://lnkd.in/eERNxX6v
