GA4 reports

You can make so much customized reports in the exploration section of GA4. One report that I make a lot of the time is a 12-month report where I can see per month what the revenue was of all the channels. 

Other reports that I make:

– path exploration based on 404s, search actions, or the path before a purchase
– funnel exploration conversions difference based on device, browser, etc.
– site search

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