Fırat Dere found out that GA4 has introduced an advanced tracking(enhanced conversion tracking) feature that allows the inclusion of user-provided data, such as Google Ads, mail, address, and phone information, along with traffic signals.
To counter the negative impacts of cookieless tracking by 2024, sending first-party data along with tag setup is deemed the most effective solution.
Google is committed to frequent updates in response to this evolving landscape.
User ID installations will significantly minimize data loss in addition to the advanced setup.
Three methods are available for advanced setup in GA4:
– automatic data collection (less effective)
– setup with Google Tag Manager
– manual editing of the GTAG.js code.
