Arpan Banerjee just sent me this message that Google is improving the attribution models over the next two weeks to improve the accuracy of conversion credit for paid search campaigns!
![](https://adriaan-dekker.nl/wp-content/uploads/2024/06/1718080153777.jpeg)
Arpan Banerjee just sent me this message that Google is improving the attribution models over the next two weeks to improve the accuracy of conversion credit for paid search campaigns!