In a nutshell, 85% of ad spending on Performance Max ads goes to Shopping Ads, but 50% of that spending isn’t profitable.
To address this,Frederik Boysen will discuss four strategies for optimizing Google Ads accounts:
– Increase budget for highly profitable products.
– Control spending on slightly profitable products to maintain profitability.
– Separate unprofitable products and let Google adjust bids to improve profitability.
– Revive dormant products for better performance in Google’s auction.
The webinar will delve into these strategies, highlighting issues with Google’s bidding algorithm, debunking common misconceptions, and offering solutions for greater control and profitability in Google Ads.
Sign up for the event on April 10th to learn more.
