Exclusions Are More Crucial Than Ever in the Automated World of Google Ads
In the increasingly automated world of Google Ads (think pMax, broad keywords, match type loosening…)
I’ve seen lots of PPC pros worried about the loss of control — how are we to best optimise an account with fewer and fewer levers to pull?
The answer: focus on what to exclude, not what to include.
We need to find where the budget is being wasted on low performing traffic, and make sure we exclude it.
This is why I like tools like Opteo.
Opteo helps you take control by flagging crucial exclusions like demographic, device, locations, and negative keywords.
These are insights you’ll NEVER see in a Google recommendation. Here are some of the things you can do with Opteo:
– Demographic Exclusions: make sure you’re not wasting budget on the wrong audience
– Device Exclusions: optimise ad spend by targeting the most effective devices
– Location Exclusions: focus budget on the most profitable regions
– Negative Keywords: avoid irrelevant traffic and save on unnecessary costs.
Stop wasting your budget on unprofitable segments.
With Opteo you can make data-driven decisions that Google won’t suggest, allowing you to optimise your campaigns and maximise ROI.
