BIG Google Ads Update: Enhanced CPC is gone 😲
I just got this message from Natasha Kaurra & Luuk Fiets…
Starting October 2024, new search and display ads campaigns will no longer have Enhanced CPC as a bidding option.
Existing campaigns will continue until March 2025, when they will be migrated to manual CPC bidding.
Why this change?
Google is transitioning to smarter bidding strategies like Maximise conversions and Maximise conversion value, which deliver improved results.
If you track conversions, Google recommends switching to one of these strategies.
If not, consider Maximise clicks or Manual cpc. Learn more about your bidding options and ensure your campaigns are ready for the future.
