Capture sales this spring shopping season and engage shoppers with AR & VR
Google has again posted an article about AR & VR. Some takeaways:
– 55% of surveyed online apparel shoppers have returned an item(s) because it looked different. AR & VR can change this.
– with AR users tend to spend more time on beauty sites
– you can incorporate AR features in your free listings or shopping ads by partnering with a data provider, like Perfect Corp. and PulpoAR. They will upload the AR assets for you. No additional setup or configuration is required.
– Google can then accurately show how a piece of clothing drapes, clings, and stretches on different body types
– shoppers engage with 3D images almost 50% more than static ones.
– 48% of consumers say they are buying from new brands offering better deals/prices more often
For more information read the article.
