Google has made an update for Display & Video 360
A new selection process for insertion order objectives will set default KPIs, line item types, and bid strategies within an insertion order, simplifying the workflow and ensuring alignment with the overall goal.
This helps Display & Video 360 provide AI-powered optimizations and recommendations tailored to the specified KPI.
Existing insertion orders will have objectives assigned based on their current bidding strategies and line item types.
After creation, users can change the objective to “No objective,” making all KPIs, line item types, and bid strategies available.
