Tinuiti has released the Digital Ads Benchmark Report Q2 2023.
Some findings:
– Google search ads grew 11% Y/Y
– click growth 11% Y/Y
– average cost per click flat
– Shopping spend rose 11% Y/Y
– Shopping CPC -2%
– PMAX ROAS -9%
For all the information download the benchmark report at: https://lnkd.in/ed6ywrFR
