This week some Google Ads users got an invitation for the new demand gen campaigns pilot.
The form that was sent has to be filled in before 7/7. If you don’t got the mail you can always ask a rep if he can put you on the list.
With demand-gen campaigns, you can advertise on:
– YouTube Shorts
– YouTube in-stream
– YouTube in-feed
– Discover
– Gmail placements.
You can also use lookalike audiences, use A/B experiments and set the campaign up with previews.
For optimizing and measuring. You can bid on conversion, value-based or choose MaxClicks bidding.
For more features and benefits have a look at the picture below.
