So Emir Bayutmuş found out that the new demand gen campaign type is now online in his accounts. I myself have not yet access to this new campaign type but the rollout is in October so it looks like it’s just a matter of time.
Curious if you already have access? Then create a new campaign and have a look at the campaign types.
With demand-gen campaigns, you can advertise on:
– YouTube Shorts
– YouTube in-stream
– YouTube in-feed
– Discover
– Gmail placements.
You can also use lookalike audiences, use A/B experiments, and set the campaign up with previews.
For optimizing and measuring. You can bid on conversion, value-based, or choose MaxClicks bidding.
