Google Merchant Center Function Release? Custom Feed Matching
Dario Zannoni found out that Google Merchant Center will probably introduce a new feature called Custom Feed Matching.
This feature, which has recently appeared in the GMC help pages, allows users to merge a supplemental data source with their primary data source using attributes other than the ID attribute, such as brand or product type.
This can be useful for adding additional product attributes based on these identifiers.
For example, users can modify custom labels based on the brand field alone.
In the Classic Merchant Center, similar results can be achieved using feed rules, though these are more complex to maintain compared to a simple Google Sheets supplemental feed.
Custom Feed Matching is set to be available in both the Classic Merchant Center and the new Merchant Center Next, where it is referred to as “custom data source matching.”
This could indicate that supplemental feeds might soon be available in Merchant Center Next.
For more information, visit the Google help pages:
Classic GMC: https://lnkd.in/gS7GyTVn
GMC Next: https://lnkd.in/gPQ4raSJ
