Jordan Fry found out that video impressions are now part of the conversion paths report, enhancing your understanding of YouTube’s role in your marketing strategy.
Before the report only included click and engaged-view conversions.
Changes:
– Video impressions are now included in the Paths report.
– Get insights into how video ads influence user journeys.
– This change does not affect bidding or Data-Driven Attribution (DDA); it is solely for reporting purposes.
