Google has made an update that aligns conversion definitions across Google Ads and Analytics, introducing key events in Analytics to replace conversions for behavioral analytics.
This ensures a consistent view of advertising performance.
Key events will help measure important behaviors on websites and apps.
Conversions in reports will become key events, offering unified reporting experiences.
Advertisers with linked Google Ads accounts will see consistent conversions in the Advertising Workspace and get cross-channel conversion reporting.
Future updates will bring additional conversion reporting and tools for advertisers.
Also, news google announced and repeated that it:
– rolling out support for the Chrome Privacy Sandbox’s Protected Audience API in Google Analytics 4 in the next few weeks,
– recently ramped up support for enhanced conversions in Google Analytics 4
– made it easier to pass consent choices to Google Analytics 4 by implementing Consent Mode
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