Content is king and context is Queen.
Now the first part of the sectence is from Bill
Gates essay.
In which he predicted the importance of content on the web.
I don’t know who has written the second part context is Queen.
But Context marketing is about the practice of delivering the right marketing message to the right person at precisely the right moment.
The first sentence speaks for itself so I don’t think I need to explain that.
More important is how you can take advantage of this phrase on LinkedIn…
This means that as a creator you want to write highly valuable and relevant content for the right audience at the right time.
The first step to succeed in this is finding the right subjects to write about.
I would recommend to only write about a few topics in depth to start with.
The second part can be achieved by connecting and commenting on your target audience.
Where can you find them? Look at who is liking your competitors, which job subcription you target and in which country/area do they live.
Make sure you connect with them and comment on them.
On the topic timing I’m not a specialist I just try to make lots of post so that I get a high chance of getting impressions.
If you have any tips on timing feel free to comment and good luck.
