How much better are personal pages on LinkedIn? Well, I have uploaded the same content for a client on his company page as the personal page.
The personal page had the same name and also the same picture as the company page.
The personal page got 55.000 impressions in the last 365 days
The company page received 26.800 impressions.
The personal pages has around 6000 followers, the company page has around 3000 followers.
Both profiles had around 50 posts this year!
The big difference is that it’s way easier to get connections with a personal profile and that’s why I received more impressions.
Besides connections and impressions, you can also send messages to everybody who connects with you.
Also, the followers from the company pages are invited to the personal page…
TLDR: the reach of the company page was not bad, to be honest, but it’s way easier to work with a personal account.
