SEA

In February 2024 Google will update the Financial products and services policy to allow the advertisement of Contracts for Difference and rolling spot forex in Kenya. Advertisers offering such products will be required to be certified by Google before they can advertise through Google Ads.

Google Ads is now pushing to use enhanced conversion with the deprecation of third-party cookies.

New Pmax insights: https://lnkd.in/eW5KCW9JRemove automatically created assets in Pmax: https://lnkd.in/ev_5YYQfEnhanced auction insights Pmax: https://lnkd.in/ekiaeDmPPmax masterclass: https://lnkd.in/egkvbPP4Remove Pmax video: https://lnkd.in/e3tu-3dsNew Pmax Guide: https://lnkd.in/eWWBFxg9New Circle layout style Pmax: https://lnkd.in/eGpwB7UjA new way to persuade you to use Pmax:https://lnkd.in/encdXhzJ Big thanks to Thomas Eccel for finding so much changes!

I Just implemented Server-Side tracking a week ago. Learning this skill is crucial as a Google Ads specialist because it leads to a better quality of data. If you want to learn how to implement this feature and other tracking options make sure to follow the workshop from Miles McNair and Bob Meijer. The workshop

Google Ads is testing with new carded shaded formats. Spotted by Barry Schwartz and Shameem Adhikarath.

Teodor Yordanov already saw this change a week ago. Google can now only show 1 headline. Google stated that this can lead to better performance in some cases! If you want insights in how often only one headline or description shows you can review the combinations report. If you have assets that are pinned to

The January Google Ads Recap sponsored by ProfitMetrics.io is live This is the most packed newsletter I have ever made. Make sure to check it so that you are up to date with all the changes from January.

Thomas Eccel found out that Google is now showing search trends under recommendations!

Anthony Higman shared this great tip from Google. I have said it before. Google is showing more images in their search ads. The consequence? Your headlines or descriptions may be truncated! If you have copy that you need to show because of branding or legal reasons. Make sure you pin your headline 1 or description

Even if some users are rejecting GA4 or Google Ads, tags can still fire. This can be done by using the advanced version of consent mode. Now these cookies are cookieless pings which means that the cookies are not identifiable. The upside of these cookieless pings is that Google still can send information even if