SEA

SEA

New Ads Event

Craig Graham just shared that Google will hold a new event about the best of Google AI with the Ads Power Pair. This session builds on previous discussions about durable measurement and now focuses on capturing demand. Google’s product specialists will delve into Search and Performance Max – the dynamic duo for reaching customers across

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New Demand Gen Guide

Gokce Yesilbas has send me a message that Google has shared what looks to be a new guide to create creative excellence. A summary of the key tips from the “Creative Excellence Guide for Demand Gen Campaigns”: Use a combination of videos & images: Engage audiences throughout the decision journey by combining video and image

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