SEA

In 2023, paid search advertising revenue in the U.S. hit a new high, reaching $88.8 billion out of a total digital advertising revenue of $225 billion. Although paid search remains dominant, its growth rate has slowed compared to other digital advertising formats. Despite challenges like rising costs and decreasing transparency, advertisers continue to invest in […]

Daniel Nørgaard found this new check box where you can approve that your ads contain synthetic content that’s been digitally altered or generated and inauthentically depicts real or realistic-looking people or events.

Jagadish krishna just sent me this article about conversion annotations. I never saw them or heard about them! Conversion annotations are used by Google to highlight customer history signals, such as ‘best selling’ or ‘1K shopped here recently’, within the shopping experience. These annotations provide social proof to shoppers, and you have the option to

Thomas Eccel found this new account alert banner. Avoid Campaign Disruption when UA shuts down on July 1, 2024.

Georgi Zayakov just shared with me that Discord is getting advertisements!

Google just added 3 new videos about finding growth with Google AI. Watch them here: https://lnkd.in/enibHSsb

I think Pmax & Demand Gen are getting the new en best features… Because Google has now introduced AI-powered creative features into Demand Generation campaigns to elevate visual storytelling. These features include generative image tools that enable advertisers to create diverse and compelling image assets with ease. Google aims to empower brands and agencies to

Google has launched a new format for Auto ads called “ad intents”. Ad intents is an intent-driven format that inserts links and anchors into existing text and pages on your site related to your content. When a user interacts with a link or anchor, it triggers a dialog that displays users relevant, organic search results

PMaxStellar: Performance Max Masterclass by Google Product Experts [April, 2024] Arpan Banerjee just shared with me that the Pmax Masterclass is done. you can watch it back at https://lnkd.in/et8piwRj

Sure you have best practices in Google Ads. But those can be case-specific. It can take some weeks or months before you find what works. Especially if you start with advertising. Give Google Ads some time. Start with a plan. Adjust if it does not work.