SEA
Uber has expanded Journey Ads to new platforms like Google’s Display & Video 360, The Trade Desk, and Yahoo DSP. This means that more Advertisers can now purchase display and video ads on the app and target consumers across three distinct phases of their trip.
Uber Expands Journey Ads Read More »
Alex Pegg & Scott Carruthers found out that Google is testing with another colour for sitelinks!
Sitelinks color test Read More »
Short but powerful PPC meeting it was a lot of fun! Thanks for creating this community Miles McNair & Bob Meijer! Looking forward to the next meeting:)
Jeremy Brandt shared this email that told him that some high-spending advertisers need to transite from credit or debit card payments to bank-based payment by July 31….
Billing options update Read More »
Google has made an update for Display & Video 360 A new selection process for insertion order objectives will set default KPIs, line item types, and bid strategies within an insertion order, simplifying the workflow and ensuring alignment with the overall goal. This helps Display & Video 360 provide AI-powered optimizations and recommendations tailored to
Display & Video 360 update Read More »
Anthony Higman found out that Google is testing with this new call asset & location asset!
New call asset & location test Read More »
Google has updated the default User acquisition and Traffic acquisition reports to include the User key event rate and Session key event rate metrics.
Update the default User acquisition and Traffic acquisition Read More »
Starting with Google Ads API v17, the BatchJobService now supports AssetGroupOperation, allowing batch processing to create and manage entire Performance Max campaigns. Batch processing is a powerful feature in the Google Ads API that allows you to send a set of operations, which might be interdependent, to multiple services simultaneously. This feature includes automatic retries
Google Ads API v17 Read More »
Reddit has added third-party verification for advertisers! This is a trend that we see more and more, verification of advertisers and more safety.
Reddit adds third-party verification for advertisers Read More »
Spot on picture from Johnny Bott. You can hit the right keywords, and have the perfect set-up. But if the website or offer is off. Ads won’t help you… Here are some things that will help your Ads go 🚀 – a good offer/price– reviews/social proof– nice website design– fast website speed– most used payment