SEA

Georgi Zayakov found this timeline for Merchant Center Next, by the end of August, most advertisers will be migrated! For more information about the transition to Merchant Center Next check: https://lnkd.in/ekUceef6

Google is now really showing the end date of the Old Google Ads Design.

Instacart has announced a new feature that allows consumers to purchase products directly from YouTube ads. This extension of Instacart’s first-party retail media data to YouTube will enable select brand partners, including Clorox and Publicis Media, to turn their YouTube ads into shoppable experiences. This collaboration leverages Instacart’s technology and fulfillment network to facilitate same-day

You probably already know about N-Gram analysis for Google Ads search terms. But did you know the huge value of using an N-Gram analysis on GA4 search term data? Layering in engagement metrics from GA4 means that we can get a really clear idea of n-grams we’re (likely) going to want to add as negatives.

Just a reminder from Google that Google will begin charging updated surcharges for ads served in Italy, Spain and Türkiye on 1 July.

Google Ads news from week 24: Annotations GA4: https://lnkd.in/eSJ77sQPBrand restriction pdf: https://lnkd.in/eMwXWp3BContent API change: https://lnkd.in/e9ZTn3_eGA4 Attribution update: https://lnkd.in/eS6V7RqC?More ads formats coming to TV: https://lnkd.in/epYVYHnwConversion paths report change: https://lnkd.in/ezVeridyGoogle Analytics 4 now supports custom event data import: https://lnkd.in/euvmk95rAd Manager update: https://lnkd.in/erTkuPyCPmax Google Ads API workshop: https://lnkd.in/esPBnkFWPolicy update Google Ads: https://lnkd.in/eCrvesth?Removed box Server-Side container: https://lnkd.in/ePK_MHuTGoogle fights against

Google Ads news Annotations Annotations and some other features are coming soon to GA4. Picture credit to Brais Calvo Vázquez! Brand restriction PDF & Live Jordan Fry found these documents about brand restrictions. With brand restrictions, Google is pushing more value-based bidding + broad match for brand search campaigns! Below you find an example of

Brais Calvo Vázquez found out that it is now possible to create a Looker Studio report directly from Google Sheets.

Hana Kobzová found out that Digital coupons are now live in Google Ads. This new feature was announced in March.

Emmanuel Flossie found out that emissions-related labeling now also requires certification details