SEA

Google is testing new designs to improve the workflows in Google Ads. These tests are part of the new Google Ads menu that Google announced last week. In this test reports such as the search terms, auctions insights, and more are moving to a new location. A lot of users are already seeing these changes. […]

All advertisers can now use predictive targeting for campaigns on the Microsoft Audience Network.

Multiple users are experiencing massive crawl errors in Google Merchant Center.

Google has pushed the update to data-driven attribution and last-click attribution to next month.

Microsoft Ads has announced some major policy updates: – the Microsoft Audience Network will now permit vitamin and supplement ads.– gambling ads are now approved but for Belgium, they will be banned and for Ireland, they will have restrictions– ban on clinical trial ads from Aug. 1.

In June 2023, Google will update the advertiser verification program to improve clarity and readability.

YouTube TV’s ad-free ‘Zen’ break is now having Ads.

Store sales reporting and bidding are now available for Performance Max Campaigns. This new feature is very useful for an Omnichannel marketing strategy because you can effectively measure impact across online and in-store touchpoints.

Konstantinos Papadopoulos shared again some interesting documentation on Performance Max. This time the subject was the new feature called Conversion lift for Performance Max.