SEA

Performance Max for Microsoft is now in open beta for more information check this article.

Thomas Eccel just spotted this Web to App Connect Page in the Google Ads interface. I have heard about it before in documentation but have never seen it in my accounts. If you have access to this tool you can find it under Tools&Settings -> App advertising hub, looks awesome.

Wouter van Hal just shared this screenvideo with me that showed that the progress bar that I posted about last week isn’t a progress bar but a scroll bar.

Matinique Roelse found a new way how Google can push advertisers for higher budgets.

Yesterday Google announced a new script for PMax. With this script you can report on your conversions and other metrics. You can find the script at: https://lnkd.in/eqaz9EDf

Thomas Eccel sent me an interesting article that Meta has been temporarily banned from running behavioral advertising on Facebook and Instagram in Norway unless users give consent. The EU’s Court of Justice (CJEU) told that Meta’s behavioral advertising practices are incompatible with the GDPR. Behavioral ads are targeted to individuals by observing their online behavior. The ban

Companies that don’t create value can start with Google Ads but normally won’t succeed. So here are a few things you can do to create value for a customer or stand out as an advertiser: – cheaper product price– faster shipping– free shipping– better customer experience– more social proof/more reviews– better product pictures/videos– best content/explanation

Conversion modeling is a tool that was made available in April 2021 for Google Ads. This tool is available for advertisers that meet the following requirements: – Have an advertising presence in the European Economic Area or the UK.– Correctly implemented consent mode or the IAB Transparency & Consent Framework– Daily ad click threshold of

Personal data from the EU to the US Personal data can now flow safely from the EU to the US(source). Update Ads to circumventing systems policy From July 2023, Google Ads’ Circumventing Systems policy will be updated to explicitly prohibit repeated and simultaneous policy violations across multiple accounts. Violations of this policy will result in