SEA

We want more visibility so we start a display campaign. Well-display campaigns can help with creating visibility but you have to really keep an eye on the placements and you need a good audience. For the placements visit your placement report and exclude bad websites. Before you start your campaign you can already exclude placements. […]

Google Ads started 23 years ago! Some facts about Google Ads: – Ads are the main source of income – they called it Adwords in the beginning– it’s the biggest advertising network in the world– Google Ads’ system is based partly on cookies and partly on keywords – Ads services are offered under a pay-per-click (PPC) pricing model– Google Ads can show on

Barry Schwartz found out that Google Adsense rolled out frequency control for Vignette Ads. With these Ads Adsense publishers can show full screen ads between page loads. Keep in mind that Adsense publishers can own the placements you see in your placement reports. That’s why Adsense news is also important for PPC’ers

Tiago Goncalves found out that Google is now also showing inappropriate image notifications for Discovery/Demand Gen Ads. Very interesting to see that they show this for top-of-funnel campaigns.

I made a quick audit/check-up for the campaign settings of a search campaign for beginners. If you have questions feel free to ask. Keep in mind that every situation can be different but there will be always a general best practice 🙂  If you want this Excel file ask for it in the reactions and

WhatsApp with Google Ads expert Arpan Banerjee found out that you can now Whatsapp with a Google Ads expert! Before this document only told that you could chat with LINE.ME. New Ad Format YouTube Spotlight Moments! YouTube has introduced Spotlights Moments! With Spotlight Moments advertisers can server ads next to the most relevant and engaging content associated

Google has announced upcoming changes to support the Digital Markets Act (DMA) and is swiftly updating the Google Ads API and the Display & Video 360 API.  These changes are being made to allow developers time to update their applications before DMA enforcement begins on March 6, 2024.  The update includes the introduction of the

Frederik Boysen just found this beta in one account named API Data Quality! API data quality is a diagnostics tool that shows users potential errors when sending data to the API.

Sometimes I’m so busy with Ads news that I totally forget about friends who make awesome stuff for the PPC community.  Denie Geertzen, Arjan Schoorl, and Miles McNair have released this awesome 70 + custom columns for Google Ads. Have a look into these columns if you want to level up in Google Ads. For more information, please refer

Mike Rhodes and other users found out that some scripts are being blocked by Google. Google knows about this problem and is trying to fix it.