SEA

Microsoft is launching its competitor of Google Adsense called Microsoft Pubcenter. For now, it’s a U.S.-only pilot program. For more information, please refer to this link!

Tiago Goncalves just sent me this picture! Could search themes replace custom segments, I think it can. Maybe this creates more reach again.

Thomas Eccel & Navah Hopkins just released that Google has increased Pmax search themes up to 25 per Audience Signal and launched new best practices. Search themes only work for Google Search. In the image below you can read how this works.

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AlphaStreet shared this amazing infographic that shows some results of the 2023 Q3 earnings report. Some findings: – 21% growth in ad revenue– daily users have grown– monthly active users have grown– cost and expenses are down by 7%– headcount -24%– revenue grew by 23% For more information read: https://lnkd.in/etuFFyKE

If you use optimized targeting in your remarketing campaign it’s not remarketing anymore!  If you are running remarketing check your settings to be sure you are not using optimized targeting. You can see If you are using optimized targeting at audience segments. Opting out can be done in ad group settings when you click on

Beauty ads offer a tool that lets consumers preview what different products might look like on themselves.

Google is expanding support for YouTube Select forecasting in ReachPlanService to additional markets on November 14, 2023.  They introduced two new error codes in v15 of the Google Ads API to support these new markets. If you use this feature, make sure you update your code before November 14, 2023.

Microsoft Search & News revenue has grown by 10% in Q3. For the full statement: https://lnkd.in/g3Rbma2U

Thomas Eccel found this new feature in his Pmax Campaign called product type.