SEA
Google has stated that changing the ROAS should not trigger a learning phase.Smarter Ecommerce (smec) made an awesome research and chart about changing the ROAS and the impact. After doing this research they gave the following tips: – campaigns with less than 60 monthly conversions are more volatile– tROAS changes of + 30% are not […]
ROAS Changes Won’t Trigger Learning Phase Read More »
Victor Serban shared this negative broad match example yesterday! Good to know that they work before you apply them.
Negative broad match example! Read More »
Google will start to limit applications to the click tracker certification to one quarter a year. Submissions from click tracker service providers will be processed by Google teams only during that quarter. Specific timelines: For 2023, Google will continue to accept new applications until December 1st, 2023. Afterward, applications will not be processed for the rest of
Update Click Tracker Certification Program Read More »
Dario Zannoni found some documentation about a new function called Google Ads Solutions. Google describes this tool as follows “help you create automated and customized workflows without making changes to the code”. Normally these functions are done with scripts so it could be that Google is working on maybe an AI-powered tool. For more information
Google Ads Solutions Read More »
Interesting slides that Maximilian vom Eyser shared on his profile about the four stages of the average Holiday Shopper!
Four stages of the average Holiday Shopper! Read More »
Arpan Banerjee found out that you can now see the change history based on performance or user.
Change history update Read More »
PPC Mastery is giving some crazy Black Friday deals! If you always wanted to become a member of the PPC Hub now is your time to join the PPC Hub from Miles McNair & Bob Meijer. Freelancers get 500 euros off and teams 1.000. For more information visit: https://lnkd.in/eGQEDNvG
PPC Mastery Black Friday deal 😲 Read More »
Thomas Eccel found out that you can now segment your products by Brand and Custom Labels.
Slobodan Jelisavac found out that he now can see data for Cost fluctuation on a weekly/monthly level as well as fluctuation in cost by-products. I have not seen this feature before looks new to me…
Cost & product fluctuations Pmax Read More »
Google has launched new generative AI tools for the holiday season: – AI-generated gift ideas– AI-Generated Appearal Images– Virtual Try On for men For more information read: https://lnkd.in/egjyER-b
Google launches new generative AI tools for the Holiday Season Read More »