SEA

Marthijn Hoiting found out that in March 2024 Google will introduce two new parameters for consent mode that will be required for personalized advertising. I was able to find some more information from Simo Ahava. He told his followers that the two new signals are dedicated to audience building and remarketing use cases.

On December 12, 2023, the Google Ads Gambling and games policy Argentina country-specifics will be updated. Google will begin to accept and run ads for online gambling from entities licensed by the ‘Instituto Provincial de Loterías y Casinos de la Provincia de Buenos Aires’ (“IPLyC”) in the Province of Buenos Aires, and from entities licensed

VIVEK GUPTA found out that Google is rolling out Demand Gen experiments to more accounts. Not that this feature was already live for accounts a few weeks ago. This is a further roll-out.

Leon Reschke found out that from this year URL paths only include lower cases when shown.

The campaign settings button was launched a few weeks/months ago. This button was launched after complaints about finding the campaign settings. Thomas Eccel found out that Google is now expanding this button to more accounts.

Always check if Broad Match is performing. Not sure? Make an experiment to see the difference.

Kristian Maltzahn found out that the Shorts Placement is live in some accounts. Note these are his accounts it could be that you don’t have access yet. You can find this ad format at Video -> Efficient reach.

Black Friday online sales reached $9.8 billion, marking a 7.5% increase from the previous year, with mobile devices accounting for over half of these sales. Popular purchases included electronics, smartwatches, and gaming consoles. Mobile purchases were up by 10.4% compared to the previous year. Physical retail stores experienced a 2.1% increase in shopper traffic. Global

Google has added the status of a campaign a few weeks ago. Already had some clients asking why a campaign was limited…

Below you find all the Google Ads news from week 47. DDA Demand Gen: https://lnkd.in/eNdwJdyFChange History Page: https://lnkd.in/ekmyTUhzPremier reach & Reservations: https://lnkd.in/ed8kh6RpStore Sales Direct not Supported: https://lnkd.in/eYpQHVMdLocation Asset requirements:https://lnkd.in/eMvTc-3qShorts only placements: https://lnkd.in/eCKJJBFnGA4 import site metrics: https://lnkd.in/ehBUkrPiSeasonality Adjustments App Campaigns: https://lnkd.in/eRHgMzuSDynamic business names and logos: https://lnkd.in/e38CyZJTGA4 Sampling: https://lnkd.in/etyR5N4sForecast Video View Campaigns: https://lnkd.in/e3_2NBEiAutomatically created assets on by