SEA

Below you find the Pmax changes from 2023. Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. November: – Performance Max welcomes generative AI– More Insights in the insights tab(more reports/charts)– automatically created assets on by default– Conversion data insights for audiences– Shorts […]

This month Google is making some updates to the Advertiser verification program. Google will provide more information about the business operations verification process. This update will add a step-by-step guide to complete the verification clarify, reasons for failing business operations verifications, and add example scenarios in which an advertiser may be selected to complete business

Leon Reschke found this new Google Ads column called Website coverage. This column has been automatically added to Negative dynamic ad targets and is a new optional column in the tab Dynamic ad targets. Now I did not know about this column but Thomas Eccel has already seen this a few months ago! So not

Google has officially announced that you can now use multi-formats for Video Reach Campaigns.

Dario Zannoni discovered that the Demand Gen Costs are split up into different payment models: ・Banner Ads: CPC・Video/YouTube: CPM・Video/Discovery: Cost per engaged view I’ve included an example of his post below.

If you want to become better at Google Ads, posting on LinkedIn or something else. Showing up every day is one of the most important things you can do. Now I combined becoming better in Google Ads with writing on LinkedIn The big pro of combining those two things is that when I write something

Thomas Eccel found out that Google is rolling out the conversion account level diagnostic tab for more accounts. This new tool offers weekly updated data, allowing users to review their current measurement setup.

Search Engine Land has released that Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. Google is accelerating the rollout of the Protected Audiences API and is also integrating enhanced conversions into GA4. For more information read: https://lnkd.in/ey4HADgn

VIVEK GUPTA found this new column in Google Ads!

Google is investing a lot in YouTube. They are paying creators a significant share of Ad revenue in percentages these are: – for commerce product module, 70%– watch page 55%– shorts 45% Now of course the payout depends on the topic and the ad revenue of that topic. Also, you need to have enough views