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January 9 2022 I decided to buy the first masterclass from PPC Mastery. I already followed their pre-recorded Performance Max Mastery before. Around that time there was not so much information around Pmax so I was very happy to get some useful information. After gaining that positive experience I still had not followed an extra in-depth […]

Happy New Year to all my followers! I’ve included below all the news from week 52: Change mapping a custom domain: https://lnkd.in/eTV9spsrThis is a website test: https://lnkd.in/etGjPXFhChoose a place in the area test:https://lnkd.in/eKaUcnJz

Below you find the Pmax changes from Q4 Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. December: – Exclude Search partner network (ask account manager)– PMax device metrics insights– Pmax extra search terms insights November: – Performance Max welcomes generative AI– More

Some Google Ads documentation on how enhanced conversions work!

Thanks for giving me a clockscars award for the best ads follow Marketing O’Clock !

Biggest Google Ads updates Q4: – Turn off button Google Signals– Roll out Demand Gen Ads– GA4 conversions problem in Ads is fixed– Twitter Placement live Google Ads– Automatically adds products in Merchant Center– New Google Ads Data Manager– New Ad Format: YouTube Spotlight Moments– Performance planner Demand Gen– new API Data Quality tool– V15

Below you find the Pmax changes from December Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout. December: – Exclude Search partner network (ask account manager)– PMax device metrics insights– Pmax extra search terms insights Special thanks to Thomas Eccel for finding the

In Google Ads you have two different enhanced conversions for web and for leads! The big difference with web and lead is that with Leads you need to send leads data back to Google Ads. With web you don’t need to upload your list. This if normally less accurate but still better than not using

I made several lists of who you can follow in PPC below you have some lists for the people: My source list 1: https://lnkd.in/e9Q7npqmMy source list 2: https://lnkd.in/e5gbY28rMy source list 3: https://lnkd.in/eKM5Ri78My source list 4: https://lnkd.in/eVVsBCEcMy source list 5: https://lnkd.in/etxZ7h8KTop 100 PPC influencers: https://lnkd.in/eSKe8e2hTop 50 PPC influencers: https://lnkd.in/epmXfeSf

Looking back on 2023 I hit numbers that I never thought I could hit: – 9 million impressions– 41.000 + followers– 91.212 interactions– 19.000+ subscribers for the newsletter The secret: – create content around 1 topic– add relevant people– react to relevant posts– create lots of content and different formats