SEA

Don’t forget that consent mode still has thresholds! Also in the beginning you can only find the status Consent mode is implemented. For the Consent mode is implemented and modelling is active status. This will first be accompanied by uplift data per domain country for 4 weeks after the modelling start date. For the uplift: […]

Interesting case about Youtube Shorts. For more information read(paid article): https://lnkd.in/eaiqP5HQ

Google Ads news week 2 – sponsored by ProfitMetrics.io I’ve included below all the Google Ads news from week 2: Automated migration of Merchant Center: https://lnkd.in/edx_umYbYouTube call to action button test: https://lnkd.in/e7rrwDnyNew PMax feature that removes assets: https://lnkd.in/ev_5YYQfGA4 table & bar chart update: https://lnkd.in/e–n9gJWNew open source tool Google: https://lnkd.in/ebi2i4hFWebsites can ask for later phase-out third-party

Automated migration of Merchant Center Brice Josselin 🏄♂️ & Yoann FERRAND found out that the automated migration of Merchant Center started on January 11, 2024. Ad testing button Thomas Eccel found out that Google is testing with a button that is more to the right! New PMax feature Chris Borg & Matt Bowen found this

Google has released that over 60M daily active users globally across Search, YouTube, and Discover are using My Ad Center. That’s an 1100% surge since launching last fall. 830M users are engaged every month and have adjusted their preferences over 330M times! For more information about the My Ad Center check: https://goo.gle/48xei29

Amy Hebdon found this interesting case! Could be that 2 different account are advertising for one website?

Just learned from Miles McNair and Julius Fedorovicius that the Conversion Linker from Google already stores information in first party cookies! Besides that Denny Kwakman also found out that Google has removed the March deadline for Consent mode v2 and the warning has gone away in Ads!

Top PPC’ers you should follow to learn from their content!

Thomas Eccel found out that you can now add sitelinks to Demand Gen.

Florian Ibe found out that you can now create a combination of image and product ads as well as video and product ads in Demand Gen! Before it was only possible to create either only product ads or image and video ads, depending on whether a product feed was selected for the campaign or not.