SEA

Search console has changed how they evaluate and count impressions and clicks for Job listings and detail pages. This can affect your clicks and impressions.

Teodor Yordanov found out that Google is now testing with one headline only in Ads.

Thomas Eccel just received this email. Looks like Google might take action against accounts that have no GDPR consent banners!

In February 2024, the Google Ads Gambling and games policy Mozambique country-specifics will be updated.

– Lead generation doesn’t have stock levels– Offline conversion tracking is crucial for Lead Gen– POAS is a good bid strategy for E-commerce– For E-commerce, you want to optimize product feeds and use Merchant Center– Lead Gen process is much longer– E-commerce can have high return rates– E-commerce shows prices openly– For E-commerce, you normally

Phone providers are now already using Circle to Search in Phone Ads!

Arpan Banerjee just sent me this message about the categories Google Ads shows in the Performance Highlights. I have never seen these before.

– Add negative keywords– choose relevant keywords– don’t use the display targeting from the beginning

Don’t make the length of an event in GA4 too long otherwise the event will not be reported as a conversion!

Google Ads News Performance Max Masterclass by Google Arpan Banerjee sent me this message on Monday that Google is going to hold a masterclass for PMax. The PMaxStellar (A Masterclass on Performance Max Campaign) is a livestream workshop session that brings together industry and Google Ads Performance Max campaign experts. Google is organizing this event