SEA

Google has announced an update for Display & Video 360 API – A new floodlightGroups.floodlightActivities service that enables the programmatic retrieval of FloodlightActivity resources. This was previously only possible using Entity Read Files.– Support of a new inventory source configuration field for YouTube & Partners Line Items.

Felix Mayo just discovered these new icons when you select a campaign type. Very useful!

Patrick Gehn found this new invoice overview in Google Ads!

Bob Meijer & Miles McNair are organizing an advanced conversion tracking mastery workshop! With the upcoming tracking changes, this is great timing and a good deal.The workshop will be held on February 8th from 14:00 – 16:30 (2:00 – 4:30 pm) CET and cost €99. Now besides the workshop, you will also get Free access

From today Google is allowing some cryptocurrencies and related product in the USA. For more information read: https://lnkd.in/enyXF3Ss

Performance High Lights Account Arpan Banerjee just sent me this message about the categories Google Ads shows in the Performance Highlights. I have never seen these before. Look a like shopping section test Daniel Nørgaard found out that Google is testing with a look-a-like shopping section that is also sponsored! Offline conversions Niklas Buschner found

Scott Carruthers just got this new pop-up in Google. Now I have seen this pop-up before but not with the name of the Google Rep.

PPC Greg found out that Google has updated the Infographic about the New Demand Gen Features: – New Ad creation workflow– A/B experiments images/video’s– Conversion path reports– Data driven attribution– Device targeting. For more information read:https://lnkd.in/e3xZFCEi

Thomas Eccel found out that Pmax now has new circle layout styles in the Ad interface.

The Tinuiti Q4 2023 report is out again! Some Google Ads findings: – CPC’s increase with 17%– Google Map ads 52% higher than in 2019– Pmax helps increase shopping ad spend with 19% For more information visit: https://lnkd.in/ejFmHrdy