Marketing

GroupM Ad Innovation Accelerator

GroupM, WPP’s media investment group, has introduced the GroupM Ad Innovation Accelerator, a program aimed at reshaping the interaction between advertisers and audiences. At its launch, the accelerator will include participants such as BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube. This collaborative effort will devise and implement scalable advertising formats intended to be universally

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