Marketing

Meta is expanding automated targeting options 

Meta is expanding automated targeting options with Meta’s Advantage detailed targeting. Advantage detailed targeting is available in Meta’s Advantage product suite. This new toolleverages AI and machine learning technology to identify a broader range of high-valuable customers. Meta’s Advantage detailed targeting is available for: – Campaigns optimized for Impressions, Video views, Reach, Engagement or ad

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Meta has announced new brand safety tools

Meta is enhancing its Brand Rights Protection tool with machine learning, aiming to simplify intellectual property protection for brands on its platforms. The updates include improved matching based on past use, cross-surface searching across various features, saved search functionality, and an expanded reference library. Additionally, there’s an Intellectual Property Reporting Center that streamlines the reporting

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