Marketing

Google has made some updates to Looker Studio Product Updates: Table chart headers now show field descriptions in tooltips when the “Show field descriptions” option is enabled. This feature is automatically activated for charts connected to Looker or Search Ads 360 data sources. Field descriptions are pulled from the Description column in the data source. […]

Arpan Banerjee just send me this message that Google and Reddit have announced a deepening of their partnership. The partnership includes a new Cloud partnership allowing Reddit to integrate AI capabilities using Vertex AI, enhancing search and other features on the Reddit platform. Additionally, Google now has access to Reddit’s Data API, enabling access to

Polls were abused for some time to create impressions. Now the hype went away and I have been testing it to get more insights from my audience and I must say they work really good. I think this is because people are not seeing them all the time anymore. Also you can get good insights

CRM Audiences need to be re-upload before March 6 in Ads 🚨 Google Ads requires a mandatory update for CRM audiences by March 6. After this date, unverified CRM audiences will be inactive, impacting campaign performance. Clients need to comply quickly to avoid disruptions. This update aligns with Consent Mode V2, necessitating advertisers to reaffirm

Mike Ryan from Smarter Ecommerce (smec) just released the PMax Brand Traffic Analyzer script. This script addresses the challenge of tracking brand search traffic within Performance Max (PMax) campaigns. Brand search traffic is valuable as it typically leads to higher conversion rates and return on ad spend (ROAS). However, PMax mixes brand and non-brand traffic

Navah Hopkins shared yesterday that the following placements will no longer be excludable from Microsoft PMax as of March 1, 2024: – msn.com– outlook.com– outlook.live.com– microsoftcasualgames.com– windows.msn.com– ntp.msn.com– zone.msn.com– superapp.msn.com– bing.com They are still excludable from other campaign types.

Maximilian vom Eyser just posted that Google is introducing Gemini features, previously known as Duet AI, to Gmail, Docs, and other Workspace apps for personal accounts as part of the new Google One AI Premium plan. This integration aims to enhance productivity by allowing users to perform tasks seamlessly within the apps without switching between

I have just released the Google Ads template version 1.2. The updates: – new sitelink recommendation– 17 new tips For the template visit this link.

Arpan Banerjee just texted me that the PmaxStellar is live! This video is perfect for everybody that is not familiar with Pmax. Some subjects: • Navigating Consumer Behavior & Marketing Evolution• Launching PMax: A Step-by-Step Guide• Achieving Marketing Objectives• Mastering New Customer Acquisition• The Power of Cross-Channel Bidding• Campaign Success Through Quality Inputs• Enhancements for

Interesting infographic from Semrush about the Battle of the brand from the Super Bowl.