Marketing

WPP and Google Cloud have teamed up to revolutionize marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system. This collaboration aims to enhance marketing creativity, personalization, and efficiency. Key highlights of the partnership include: Integration of Google’s gen AI tools with WPP’s marketing and advertising data to enable […]

Matteo Zambon found out that the error is fixed. For more information about the error: https://lnkd.in/dWP9C7HN

In a nutshell, 85% of ad spending on Performance Max ads goes to Shopping Ads, but 50% of that spending isn’t profitable. To address this, Frederik Boysen will discuss four strategies for optimizing Google Ads accounts: – Increase budget for highly profitable products.– Control spending on slightly profitable products to maintain profitability.– Separate unprofitable products

Arpan Banerjee just sent me this article that speaks about OpenAI, Google and Meta that ignored corporate policies, as they sought online information to train their artificial intelligence systems. For more information, please refer to this link!

Everybody thinks that Google is not going to spend more than 2 times your budget. And this is true for most campaigns. But for the pay for conversions display ads Google can spend more than 2 times your daily budget.

During my career in PPC/Google Ads Which is still relative short I have seen people changing the industry! And I have had some great influences from the start. All these people make the market better and we can learn a lot from them. Some examples: Bob Meijer & Miles McNair: started making courses and gaining

So, after my previous post about implementing the cookie banner in the middle of the screen. I got some recommendations to make my Cookiebanner more in line with the GDPR rules. I made the following changes in Cookiebot: – every button the same color– more options( decline, adjust , accept)– close button– background of the same

YouTube unveiled three new updates for content creators: – Live stream reaction analytics.– New and returning viewer impression breakdown.– The ability to live stream to YouTube in HDR. For more information, please refer to this link!

Arpan Banerjee sent me this month’s product roundup of Microsoft Ads which includes the launch of: -Maximise Conversion Value bid strategy for search and shopping campaigns, – the introduction of Microsoft Click ID for improved conversion tracking– the implementation of smart image cropping for Audience ads– image extensions using AI– the addition of new languages

Arpan Banerjee just sent me that OpenAI is launching an accessible version of its flagship conversational AI, ChatGPT, which can be accessed without logging in. This version will lack certain features available to logged-in users and will have stricter content policies. Users can opt out of having their chats used for training data. The company